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Berit Grossberg September 17, 2024 0 Comments

We are now FINEST

According to our company’s CEO, Jan Urva, the name change is the next logical step in the process of forming a new strategy that has been taking place within the company over the past few years. He confirmed that the name Finestmedia, which had been proudly carried for nearly a quarter of a century, had exhausted its relevance and no longer conveyed the essence and ambition of the company.

“This is not merely a change of brand or name – as an organization, we are ready for a new breath of life. We aim to create more prosperous society through our activities and always develop productive and reliable IT systems that make people’s lives better,” Urva explained the reasoning behind the name change.

According to him, the name FINEST better reflects what the company has achieved through its work and how it aims to move towards its future goals.

“Over our nearly 25-year history, we have carried out thousands of projects for hundreds of clients, into which we have collectively invested millions of working hours. We hope all our efforts and experiences have made our clients’ lives better – safer, more reliable, more efficient, and more innovative. To bring about positive change in society, it is important for us to set ambitious goals, have a passion for our work, be honest and reliable in fulfilling promises, and inspire ourselves and others with our actions,” Urva said.

“Our previous name was like a stone in our shoe, not causing direct pain but constantly reminding us of its presence with discomfort. We have considered the need, content, and purpose of this change for several years. Now we are ready to remove this stone from the shoe,” he added.

Jan Urva, CEO of FINEST- Photo: Karen Härms