Product information manager

Would you rather buy your electronics from a store that only has info about the color of the product, or would you prefer to spend your money on a site, where you can also see the expected delivery time, technical specifications and a brief description of the product’s benefits?

This is where PIM comes to play. Product Information Management (PIM) systems are designed to streamline all your e-commerce operations. Gather, store, enrich and distribute fully optimized product data and digital assets across multiple sales channels from one central tool.

Who is it for?

Marketers

who seek to deliver a consistent omni-channel product experience

Retailers and brands

who want to strengthen their relationships with suppliers

e-Commerce Managers

who understand the impact of product data quality on online sales

Data Governance teams

who want to track and meet compliance needs.

Core benefits of PIM:

Launch products faster

In most companies, product information is still moved manually from one spreadsheet to another, wasting lots of valuable time and creating inconsistencies across channels. Just imagine how much time it takes to make sure product information is always up to date if you have a selection of 500 or more products! There are several advantages to using PIM: one of the most important of them is the ability to speed up the process of launching new products, which simplify growing your product range.

Higher shopping cart value

As a result of PIM, you get to spend less time on gathering and organizing information and more on boosting smart cross-sales opportunities. Well-thought-out cross-selling processes increase the likelihood that a customer will leave your e-store with not one, but several products fitted to their needs

Provide a better shopping experience

When a customer is making a purchase decision, up-to-date rich product information is the key. Shopping online, customers completely rely on product information while buying a product, so they need accurate and precise data about it. This also makes it less likely that the selected item will not meet the customer’s needs.

Reduce the number of returns

Surveys have found that about 40% of buyers return products that did not match the product description provided online! By providing detailed and up-to-date product information to your customers, you significantly reduce the likelihood of a customer being disappointed with a product and returning it later.

Consistency across all platforms

It’s almost impossible to maintain information consistency and stay on top of editing and expanding while using the “copy-paste” strategy. PIM is designed to streamline all your e-commerce operations. Gather, store, enrich and distribute fully optimized product data and digital assets across multiple sales channels from one central tool.

Stand out from competitors

Good product information is like a professional customer service representative. The product that best meets your clients’ expectations is a competitive advantage that helps you stand out in the market and increases the likelihood that a satisfied customer will recommend your e-store to others.

What information does PIM include?

Drivers

Specifications, dimensions, ingredients

Instructions

Instructions for use and maintenance

Product information

Product description and translations

Media

Pictures, videos and files

MORE THAN 20 YEARS OF EXPERIENCE IN THE IT SECTOR

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in us

Contact us and we will grow your e-business together!