{"id":15028,"date":"2019-12-18T12:27:00","date_gmt":"2019-12-18T10:27:00","guid":{"rendered":"https:\/\/finestmedia.ee\/bez-kategorii\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/"},"modified":"2025-05-17T15:48:44","modified_gmt":"2025-05-17T12:48:44","slug":"if-you-cant-handle-set-backs-dont-try-to-conquer-poland","status":"publish","type":"post","link":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/","title":{"rendered":"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland"},"content":{"rendered":"\n<p><strong>According to S\u00f8ren Hejnfelt, Chief Business Development Officer, Poland is a big and prospective market for Estonian IT companies.<\/strong><\/p>\n\n\n\n<p>His advice to companies who are considering entering this vast land of opportunities is simple: if you are not strong enough to survive 2-3 years of experiments and possible fails, don\u2019t even try.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/finest.eu\/wp-content\/uploads\/2023\/03\/sorenhejnfelt_small.png\" alt=\"\" class=\"wp-image-14199\" srcset=\"https:\/\/finest.eu\/wp-content\/uploads\/2023\/03\/sorenhejnfelt_small.png 300w, https:\/\/finest.eu\/wp-content\/uploads\/2023\/03\/sorenhejnfelt_small-150x150.png 150w, https:\/\/finest.eu\/wp-content\/uploads\/2023\/03\/sorenhejnfelt_small-106x106.png 106w, https:\/\/finest.eu\/wp-content\/uploads\/2023\/03\/sorenhejnfelt_small-80x80.png 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">S\u00f8ren Hejnfelt <br>Photo: Finestmedia<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>\u201cGetting ahead in Poland is an extremely difficult challenge to succeed in. Just like the country\u2019s population, everything is over 30 times bigger and takes much longer than in Estonia. Once you get your foot in the door, money does not start pouring in 30 times faster. So one needs to learn how to be much more resilient, flexible and patient,\u201d he said.<\/p>\n\n\n\n<p>According to him, Finestmedia now has a fully operational development unit in Gdansk who has signed the first lucrative client contracts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>\u201cIt took us two years to make our first million. The lessons we learned have helped us accelerate our business growth and take full advantage of what the Polish market has to offer.\u00a0 I do not see any reason why we should not be able to make the next million in half the time and keep this level of continuous growth,\u201d he added.<\/p>\n\n\n\n<p>Finestmedia\u2019s representative lists four key learnings from entering the Polish market:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Don\u2019t expect anyone to welcome you with open arms.<\/strong>&nbsp;Polish businesses are rather sceptical when it comes to cooperation with foreign companies or starting companies. \u201cThis means that it is important to consider carefully how and where you start your business \u2013 we decided to avoid Warsaw and started off at the Tricity area around Gdansk. We feel the business landscape there is much closer to the Nordic style we have in Estonia and there are less barriers and business dogmas to break through,\u201d Hejnfelt commented.&nbsp;<br><\/li>\n\n\n\n<li><strong>Be prepared to change your course.<\/strong>&nbsp;When entering the Polish market, one needs to demonstrate extreme adaptability. \u201cWe started our business headstrong about our price point, our value offer and competitive advantage. But after a year of banging our heads against the wall we realised we had been too stubborn and needed to adjust our approach to grasp the opportunities available. In order to get some reference projects, it might make sense to do things differently from how you work in your home market,\u201d Hejnfelt explained.<br><\/li>\n\n\n\n<li><strong>Respect the cultural differences.&nbsp;<\/strong>Finestmedia\u2019s representative points out that Polish people and Polish business culture is very different from what Estonians are used to. \u201cEstonians believe in flat organisational structures, little red tape, quick working pace and open communication. This cannot be expected from possible cooperation partners in Poland where titles are of major importance, confirmation processes long and exhausting and the top management level impossible to reach. Also, in Poland, image is everything &#8211; in order to be taken seriously by partners and potential employees, Finestmedia needed to set up office in Olivia Star, one of the most prestigious office buildings in Poland outside Warsaw \u2013 such costs can be hugely risky when starting a business,\u201d Hejnfelt stated.<br><\/li>\n\n\n\n<li><strong>Your biggest investment will be into people.&nbsp;<\/strong>Hejnfelt points out that finding the right people can be the biggest challenge \u2013 Finestmedia even established a separate HR company to get the best IT-talents on board. \u201cToday, our HR unit serves other IT-companies in Poland and we just opened a second office in Krakow to expand this business. Without this investment, we would not have been able to find our best employees,\u201d he said.<br><br>He also points out that the hiring cycle is much longer in Poland \u2013 it usually takes about a month to find a top-level expert and another 3 months for them to hand in their notice and leave the previous employer. \u201cThis means you need to be the best employer you possibly can to avoid people quitting. Luckily, we have mastered this \u2013 our employees are amazed by how well they are treated compared to the traditional organisation culture in Poland,\u201d he added.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>According to S\u00f8ren Hejnfelt, Chief Business Development Officer, Poland is a big and prospective market for Estonian IT companies. His advice to companies who are considering entering this vast land of opportunities is simple: if you are not strong enough to survive 2-3 years of experiments and possible fails, don\u2019t even try. \u201cGetting ahead in [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":14972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52,64],"tags":[],"class_list":["post-15028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finestmedia-2","category-polska"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>If you can\u2019t handle set-backs, don\u2019t try to conquer Poland - FINEST AS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland - FINEST AS\" \/>\n<meta property=\"og:description\" content=\"According to S\u00f8ren Hejnfelt, Chief Business Development Officer, Poland is a big and prospective market for Estonian IT companies. His advice to companies who are considering entering this vast land of opportunities is simple: if you are not strong enough to survive 2-3 years of experiments and possible fails, don\u2019t even try. \u201cGetting ahead in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/\" \/>\n<meta property=\"og:site_name\" content=\"FINEST AS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/finest.eu\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-18T10:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-17T12:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/finest.eu\/wp-content\/uploads\/2023\/05\/12818814t1h4d87-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1061\" \/>\n\t<meta property=\"og:image:height\" content=\"707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"S\u00f8ren Hejnfelt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"S\u00f8ren Hejnfelt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/\"},\"author\":{\"name\":\"S\u00f8ren Hejnfelt\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#\\\/schema\\\/person\\\/ec5e50a117a6f797ebe916f276493d1f\"},\"headline\":\"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland\",\"datePublished\":\"2019-12-18T10:27:00+00:00\",\"dateModified\":\"2025-05-17T12:48:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/\"},\"wordCount\":677,\"publisher\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finest.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/12818814t1h4d87-1.jpg\",\"articleSection\":[\"Finestmedia\",\"Polska\"],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/\",\"url\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/\",\"name\":\"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland - FINEST AS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/finest.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/12818814t1h4d87-1.jpg\",\"datePublished\":\"2019-12-18T10:27:00+00:00\",\"dateModified\":\"2025-05-17T12:48:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/#primaryimage\",\"url\":\"https:\\\/\\\/finest.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/12818814t1h4d87-1.jpg\",\"contentUrl\":\"https:\\\/\\\/finest.eu\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/12818814t1h4d87-1.jpg\",\"width\":1061,\"height\":707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/polska\\\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/finest.eu\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/finest.eu\\\/pl\\\/\",\"name\":\"FINEST AS\",\"description\":\"We dream, design and develop productive and dependable software solutions that improve people\u2019s lives.\",\"publisher\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/finest.eu\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#organization\",\"name\":\"FINEST AS\",\"url\":\"https:\\\/\\\/finest.eu\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/finest.eu\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/FM_logo_01-1-e1667906426747.png\",\"contentUrl\":\"https:\\\/\\\/finest.eu\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/FM_logo_01-1-e1667906426747.png\",\"width\":61,\"height\":105,\"caption\":\"FINEST AS\"},\"image\":{\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/finest.eu\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/finest-ldt\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/finest.eu\\\/pl\\\/#\\\/schema\\\/person\\\/ec5e50a117a6f797ebe916f276493d1f\",\"name\":\"S\u00f8ren Hejnfelt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cfa5d3dbbefcc29d05d6be0b1f3ae8093bbeb9aac9d85d4a0b9b25312a48d023?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cfa5d3dbbefcc29d05d6be0b1f3ae8093bbeb9aac9d85d4a0b9b25312a48d023?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cfa5d3dbbefcc29d05d6be0b1f3ae8093bbeb9aac9d85d4a0b9b25312a48d023?s=96&d=mm&r=g\",\"caption\":\"S\u00f8ren Hejnfelt\"},\"url\":\"https:\\\/\\\/finest.eu\\\/pl\\\/author\\\/soren-hejnfelt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland - FINEST AS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/","og_locale":"pl_PL","og_type":"article","og_title":"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland - FINEST AS","og_description":"According to S\u00f8ren Hejnfelt, Chief Business Development Officer, Poland is a big and prospective market for Estonian IT companies. His advice to companies who are considering entering this vast land of opportunities is simple: if you are not strong enough to survive 2-3 years of experiments and possible fails, don\u2019t even try. \u201cGetting ahead in [&hellip;]","og_url":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/","og_site_name":"FINEST AS","article_publisher":"https:\/\/www.facebook.com\/finest.eu","article_published_time":"2019-12-18T10:27:00+00:00","article_modified_time":"2025-05-17T12:48:44+00:00","og_image":[{"width":1061,"height":707,"url":"https:\/\/finest.eu\/wp-content\/uploads\/2023\/05\/12818814t1h4d87-1.jpg","type":"image\/jpeg"}],"author":"S\u00f8ren Hejnfelt","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"S\u00f8ren Hejnfelt","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/#article","isPartOf":{"@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/"},"author":{"name":"S\u00f8ren Hejnfelt","@id":"https:\/\/finest.eu\/pl\/#\/schema\/person\/ec5e50a117a6f797ebe916f276493d1f"},"headline":"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland","datePublished":"2019-12-18T10:27:00+00:00","dateModified":"2025-05-17T12:48:44+00:00","mainEntityOfPage":{"@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/"},"wordCount":677,"publisher":{"@id":"https:\/\/finest.eu\/pl\/#organization"},"image":{"@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/#primaryimage"},"thumbnailUrl":"https:\/\/finest.eu\/wp-content\/uploads\/2023\/05\/12818814t1h4d87-1.jpg","articleSection":["Finestmedia","Polska"],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/","url":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/","name":"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland - FINEST AS","isPartOf":{"@id":"https:\/\/finest.eu\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/#primaryimage"},"image":{"@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/#primaryimage"},"thumbnailUrl":"https:\/\/finest.eu\/wp-content\/uploads\/2023\/05\/12818814t1h4d87-1.jpg","datePublished":"2019-12-18T10:27:00+00:00","dateModified":"2025-05-17T12:48:44+00:00","breadcrumb":{"@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/#primaryimage","url":"https:\/\/finest.eu\/wp-content\/uploads\/2023\/05\/12818814t1h4d87-1.jpg","contentUrl":"https:\/\/finest.eu\/wp-content\/uploads\/2023\/05\/12818814t1h4d87-1.jpg","width":1061,"height":707},{"@type":"BreadcrumbList","@id":"https:\/\/finest.eu\/pl\/polska\/if-you-cant-handle-set-backs-dont-try-to-conquer-poland\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/finest.eu\/pl\/"},{"@type":"ListItem","position":2,"name":"If you can\u2019t handle set-backs, don\u2019t try to conquer Poland"}]},{"@type":"WebSite","@id":"https:\/\/finest.eu\/pl\/#website","url":"https:\/\/finest.eu\/pl\/","name":"FINEST AS","description":"We dream, design and develop productive and dependable software solutions that improve people\u2019s lives.","publisher":{"@id":"https:\/\/finest.eu\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/finest.eu\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/finest.eu\/pl\/#organization","name":"FINEST AS","url":"https:\/\/finest.eu\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/finest.eu\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/finest.eu\/wp-content\/uploads\/2022\/11\/FM_logo_01-1-e1667906426747.png","contentUrl":"https:\/\/finest.eu\/wp-content\/uploads\/2022\/11\/FM_logo_01-1-e1667906426747.png","width":61,"height":105,"caption":"FINEST AS"},"image":{"@id":"https:\/\/finest.eu\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/finest.eu","https:\/\/www.linkedin.com\/company\/finest-ldt\/"]},{"@type":"Person","@id":"https:\/\/finest.eu\/pl\/#\/schema\/person\/ec5e50a117a6f797ebe916f276493d1f","name":"S\u00f8ren Hejnfelt","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/cfa5d3dbbefcc29d05d6be0b1f3ae8093bbeb9aac9d85d4a0b9b25312a48d023?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cfa5d3dbbefcc29d05d6be0b1f3ae8093bbeb9aac9d85d4a0b9b25312a48d023?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cfa5d3dbbefcc29d05d6be0b1f3ae8093bbeb9aac9d85d4a0b9b25312a48d023?s=96&d=mm&r=g","caption":"S\u00f8ren Hejnfelt"},"url":"https:\/\/finest.eu\/pl\/author\/soren-hejnfelt\/"}]}},"_links":{"self":[{"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/posts\/15028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/comments?post=15028"}],"version-history":[{"count":1,"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/posts\/15028\/revisions"}],"predecessor-version":[{"id":16952,"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/posts\/15028\/revisions\/16952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/media\/14972"}],"wp:attachment":[{"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/media?parent=15028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/categories?post=15028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finest.eu\/pl\/wp-json\/wp\/v2\/tags?post=15028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}