{"id":16310,"date":"2024-07-05T12:27:53","date_gmt":"2024-07-05T09:27:53","guid":{"rendered":"http:\/\/finest.eu\/finestcommerce\/product-information-manager\/"},"modified":"2024-07-29T11:50:09","modified_gmt":"2024-07-29T08:50:09","slug":"product-information-manager","status":"publish","type":"page","link":"https:\/\/finest.eu\/en\/finestcommerce\/product-information-manager\/","title":{"rendered":"Product information manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16310\" class=\"elementor elementor-16310 elementor-15883\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73963dc9 e-flex e-con-boxed e-con e-parent\" data-id=\"73963dc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14441592 e-flex e-con-boxed e-con e-child\" data-id=\"14441592\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c80f4c elementor-widget elementor-widget-heading\" data-id=\"28c80f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product information manager<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c930655 e-flex e-con-boxed e-con e-parent\" data-id=\"c930655\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aae0752 e-con-full e-flex e-con e-child\" data-id=\"aae0752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506bd963 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"506bd963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"51\" viewBox=\"0 0 36 51\" fill=\"none\"><path d=\"M17.9764 0.25C26.1795 0.25 35.0662 6.79297 35.0662 15.2891C35.0662 26.6172 22.8592 26.8125 22.8592 31.0117V31.5C22.8592 32.8672 21.785 33.8438 20.5154 33.8438H13.3865C12.117 33.8438 11.0428 32.8672 11.0428 31.5V30.6211C11.0428 24.5664 15.6326 22.125 19.1482 20.1719C22.0779 18.5117 23.9334 17.4375 23.9334 15.1914C23.9334 12.2617 20.2225 10.4062 17.1951 10.4062C13.3865 10.4062 11.5311 12.1641 9.08965 15.1914C8.3084 16.168 6.84356 16.3633 5.86699 15.582L1.66777 12.3594C0.593555 11.6758 0.398243 10.2109 1.08184 9.23438C5.08574 3.47266 10.1639 0.25 17.9764 0.25ZM16.9998 36.7734C20.7107 36.7734 23.7381 39.8008 23.7381 43.5117C23.7381 47.2227 20.7107 50.25 16.9998 50.25C13.1912 50.25 10.1639 47.2227 10.1639 43.5117C10.1639 39.8008 13.1912 36.7734 16.9998 36.7734Z\" fill=\"#358500\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tWould you rather buy your electronics from a store that only has info about the color of the product, or would you prefer to spend your money on a site, where you can also see the <b>expected delivery time, technical specifications and a brief description<\/b> of the product\u2019s benefits?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f22006a e-con-full e-flex e-con e-child\" data-id=\"2f22006a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eea520a elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3eea520a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"39\" viewBox=\"0 0 52 39\" fill=\"none\"><path d=\"M17.8943 37.2188L1.6834 21.0078C0.706837 20.0312 0.706837 18.3711 1.6834 17.3945L5.19902 13.8789C6.17559 12.9023 7.73809 12.9023 8.71465 13.8789L19.7498 24.8164L43.1873 1.37891C44.1639 0.402344 45.7264 0.402344 46.7029 1.37891L50.2186 4.89453C51.1951 5.87109 51.1951 7.53125 50.2186 8.50781L21.5076 37.2188C20.5311 38.1953 18.8709 38.1953 17.8943 37.2188Z\" fill=\"#358500\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThis is where PIM comes to play. <b>Product Information Management (PIM)<\/b> systems are designed to streamline all your e-commerce operations. Gather, store, enrich and distribute fully optimized product data and digital assets across multiple sales channels from one central tool.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-716c47de e-flex e-con-boxed e-con e-parent\" data-id=\"716c47de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0ed7d e-con-full e-flex e-con e-child\" data-id=\"c0ed7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e315548 elementor-widget elementor-widget-heading\" data-id=\"6e315548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #358500\">Who <\/span>is it for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13536671 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"13536671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"13\" viewBox=\"0 0 9 13\" fill=\"none\"><path d=\"M7.79297 7.21484L2.48828 12.5469C2.21484 12.793 1.80469 12.793 1.55859 12.5469L0.929688 11.918C0.683594 11.6719 0.683594 11.2617 0.929688 10.9883L5.14062 6.75L0.929688 2.53906C0.683594 2.26562 0.683594 1.85547 0.929688 1.60938L1.55859 0.980469C1.80469 0.734375 2.21484 0.734375 2.48828 0.980469L7.79297 6.3125C8.03906 6.55859 8.03906 6.96875 7.79297 7.21484Z\" fill=\"#358500\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMarketers \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\twho seek to deliver a consistent omni-channel product experience\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4008bf9 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4008bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"13\" viewBox=\"0 0 9 13\" fill=\"none\"><path d=\"M7.79297 7.21484L2.48828 12.5469C2.21484 12.793 1.80469 12.793 1.55859 12.5469L0.929688 11.918C0.683594 11.6719 0.683594 11.2617 0.929688 10.9883L5.14062 6.75L0.929688 2.53906C0.683594 2.26562 0.683594 1.85547 0.929688 1.60938L1.55859 0.980469C1.80469 0.734375 2.21484 0.734375 2.48828 0.980469L7.79297 6.3125C8.03906 6.55859 8.03906 6.96875 7.79297 7.21484Z\" fill=\"#358500\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRetailers and brands\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t who want to strengthen their relationships with suppliers\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53fe7298 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"53fe7298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"13\" viewBox=\"0 0 9 13\" fill=\"none\"><path d=\"M7.79297 7.21484L2.48828 12.5469C2.21484 12.793 1.80469 12.793 1.55859 12.5469L0.929688 11.918C0.683594 11.6719 0.683594 11.2617 0.929688 10.9883L5.14062 6.75L0.929688 2.53906C0.683594 2.26562 0.683594 1.85547 0.929688 1.60938L1.55859 0.980469C1.80469 0.734375 2.21484 0.734375 2.48828 0.980469L7.79297 6.3125C8.03906 6.55859 8.03906 6.96875 7.79297 7.21484Z\" fill=\"#358500\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\te-Commerce Managers\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t who understand the impact of product data quality on online sales\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4f1bf1 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"7d4f1bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"9\" height=\"13\" viewBox=\"0 0 9 13\" fill=\"none\"><path d=\"M7.79297 7.21484L2.48828 12.5469C2.21484 12.793 1.80469 12.793 1.55859 12.5469L0.929688 11.918C0.683594 11.6719 0.683594 11.2617 0.929688 10.9883L5.14062 6.75L0.929688 2.53906C0.683594 2.26562 0.683594 1.85547 0.929688 1.60938L1.55859 0.980469C1.80469 0.734375 2.21484 0.734375 2.48828 0.980469L7.79297 6.3125C8.03906 6.55859 8.03906 6.96875 7.79297 7.21484Z\" fill=\"#358500\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tData Governance teams\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t who want to track and meet compliance needs.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd5b078 e-con-full e-flex e-con e-child\" data-id=\"7cd5b078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-597089b1 elementor-widget elementor-widget-image\" data-id=\"597089b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"1024\" src=\"https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/080abe0a2b954bd314228b482558bc1d-scaled-1-794x1024.jpg\" class=\"attachment-large size-large wp-image-15892\" alt=\"\" srcset=\"https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/080abe0a2b954bd314228b482558bc1d-scaled-1-794x1024.jpg 794w, https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/080abe0a2b954bd314228b482558bc1d-scaled-1-233x300.jpg 233w, https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/080abe0a2b954bd314228b482558bc1d-scaled-1-768x991.jpg 768w, https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/080abe0a2b954bd314228b482558bc1d-scaled-1-1190x1536.jpg 1190w, https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/080abe0a2b954bd314228b482558bc1d-scaled-1-1587x2048.jpg 1587w, https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/080abe0a2b954bd314228b482558bc1d-scaled-1.jpg 1984w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e4f40c e-flex e-con-boxed e-con e-parent\" data-id=\"35e4f40c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e877f5 elementor-widget elementor-widget-heading\" data-id=\"23e877f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core benefits of PIM:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ad0c59 e-grid e-con-boxed e-con e-child\" data-id=\"67ad0c59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5800e161 e-flex e-con-boxed e-con e-child\" data-id=\"5800e161\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7207e377 elementor-widget elementor-widget-heading\" data-id=\"7207e377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Launch products faster<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4fe63f elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"7f4fe63f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In most companies, product information is still moved manually from one spreadsheet to another, wasting lots of valuable time and creating inconsistencies across channels. Just imagine how much time it takes to make sure product information is always up to date if you have a selection of 500 or more products! There are several advantages to using PIM: one of the most important of them is the ability to speed up the process of launching new products, which simplify growing your product range.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b272e4b e-flex e-con-boxed e-con e-child\" data-id=\"5b272e4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24fc50a4 elementor-widget elementor-widget-heading\" data-id=\"24fc50a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Higher shopping cart value<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c0c9ce elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"61c0c9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a result of PIM, you get to spend less time on gathering and organizing information and more on boosting smart cross-sales opportunities. Well-thought-out cross-selling processes increase the likelihood that a customer will leave your e-store with not one, but several products fitted to their needs <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2415012b e-flex e-con-boxed e-con e-child\" data-id=\"2415012b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77eb846b elementor-widget elementor-widget-heading\" data-id=\"77eb846b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Provide a better shopping experience<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aaa69f2 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"2aaa69f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When a customer is making a purchase decision, up-to-date rich product information is the key. Shopping online, customers completely rely on product information while buying a product, so they need accurate and precise data about it. This also makes it less likely that the selected item will not meet the customer&#8217;s needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14b297ae e-flex e-con-boxed e-con e-child\" data-id=\"14b297ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-522db0da elementor-widget elementor-widget-heading\" data-id=\"522db0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reduce the number of returns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29596f73 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"29596f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Surveys have found that about 40% of buyers return products that did not match the product description provided online! By providing detailed and up-to-date product information to your customers, you significantly reduce the likelihood of a customer being disappointed with a product and returning it later. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e17a2bb e-flex e-con-boxed e-con e-child\" data-id=\"7e17a2bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d7615 elementor-widget elementor-widget-heading\" data-id=\"f6d7615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Consistency across all platforms<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6492eb27 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"6492eb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s almost impossible to maintain information consistency and stay on top of editing and expanding while using the &#8220;copy-paste&#8221; strategy. PIM is designed to streamline all your e-commerce operations. Gather, store, enrich and distribute fully optimized product data and digital assets across multiple sales channels from one central tool. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3861933b e-flex e-con-boxed e-con e-child\" data-id=\"3861933b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7834e3b4 elementor-widget elementor-widget-heading\" data-id=\"7834e3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Stand out from competitors<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b582d2 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"26b582d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good product information is like a professional customer service representative. The product that best meets your clients\u2019 expectations is a competitive advantage that helps you stand out in the market and increases the likelihood that a satisfied customer will recommend your e-store to others. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42c20fdc e-con-full e-flex e-con e-parent\" data-id=\"42c20fdc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2bb05b21 e-flex e-con-boxed e-con e-child\" data-id=\"2bb05b21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f566a07 elementor-widget elementor-widget-heading\" data-id=\"3f566a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What information does PIM include?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b5c5cb2 e-grid e-con-boxed e-con e-child\" data-id=\"7b5c5cb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38e992cd e-flex e-con-boxed e-con e-child\" data-id=\"38e992cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7708e4ee elementor-widget elementor-widget-heading\" data-id=\"7708e4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Drivers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6f537f elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3f6f537f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Specifications, dimensions, ingredients<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a4caf78 e-flex e-con-boxed e-con e-child\" data-id=\"4a4caf78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f3a9ad elementor-widget elementor-widget-heading\" data-id=\"12f3a9ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Instructions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2ea950 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3a2ea950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instructions for use and maintenance<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3359a630 e-flex e-con-boxed e-con e-child\" data-id=\"3359a630\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b0b815 elementor-widget elementor-widget-heading\" data-id=\"9b0b815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product information<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7048c9eb elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"7048c9eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product description and translations<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fc0e871 e-flex e-con-boxed e-con e-child\" data-id=\"6fc0e871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32393e1 elementor-widget elementor-widget-heading\" data-id=\"32393e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Media<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cecfd2 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"16cecfd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pictures, videos and files<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-474df66b e-con-full e-flex e-con e-parent\" data-id=\"474df66b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-92a9f73 e-flex e-con-boxed e-con e-child\" data-id=\"92a9f73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e1a6ff7 e-con-full e-flex e-con e-child\" data-id=\"4e1a6ff7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3007f9b8 elementor-widget elementor-widget-heading\" data-id=\"3007f9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MORE THAN 20 YEARS OF EXPERIENCE IN THE IT SECTOR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484b91bc elementor-widget elementor-widget-heading\" data-id=\"484b91bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">They believe<br>in us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-448cff00 e-con-full e-flex e-con e-child\" data-id=\"448cff00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdf61f7 elementor-widget elementor-widget-image-carousel\" data-id=\"3bdf61f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/Group-1.svg\" alt=\"Group-1.svg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/Group-2.svg\" alt=\"Group-2.svg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/finest.eu\/wp-content\/uploads\/2024\/07\/Group.svg\" alt=\"Group.svg\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Would you rather buy your electronics from a store that only has info about the color of the product, or would you prefer to spend your money on a site, where you can also see the expected delivery time, technical specifications and a brief description of the product\u2019s benefits? This is where PIM comes to [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"parent":16290,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-16310","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product information manager - FINEST AS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finest.eu\/en\/finestcommerce\/product-information-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product information manager - FINEST AS\" \/>\n<meta property=\"og:description\" content=\"Would you rather buy your electronics from a store that only has info about the color of the product, or would you prefer to spend your money on a site, where you can also see the expected delivery time, technical specifications and a brief description of the product\u2019s benefits? 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